Service 04 / Tracking
Tracking & web tracking for SMEs, startups & NGOs
Data you can trust.
GA4, Google Tag Manager & server-side tracking: GDPR-compliant, data-driven, maintainable. As a freelancer I build tracking infrastructure without agency overhead – and the Website Tracking Check shows you where your data gaps are first.
The four pillars
GA4, Tag Manager & server-side tracking
I build the infrastructure that carries your marketing – from the first data point to the understandable report.
Google Analytics 4
Properly configured, not just installed. I build a GA4 setup that maps your business goals – not just counts generic events.
- Property setup, data streams & conversions
- Custom dimensions, events & audiences
- E-commerce tracking & enhanced measurement
Google Tag Manager
The hub of your tracking. I implement tags, triggers and variables cleanly – documented, maintainable and error-free.
- Container setup, tags & trigger logic
- Data layer implementation & debugging
- Custom HTML, templates & variables
Server-Side Tracking
Future-proof and privacy-compliant. Server-side tracking gives you back control over your data – independent of browser restrictions and ad blockers.
- GTM server-side & Stape.io setup
- Meta CAPI, Google Ads Conversion API
- First-party data & cookie-lifetime extension
Reporting & Dashboards
Data you understand – not just pretty charts. I build dashboards that make decisions easier, not confusing.
- Looker Studio & BigQuery integration
- Automated reports & alerts
- Custom KPI dashboards for stakeholders
Concrete solutions
Tracking that fits your goals
Every company has different data needs. I don't implement a generic standard setup, but measure what moves your business forward.
-
Conversion Tracking
Every important action is measured: purchases, inquiries, downloads, registrations. I define conversions that move your business forward – and attribute them cleanly to channels.
-
E-Commerce Tracking
Product views, carts, purchases, refunds. From enhanced ecommerce in GA4 to server-side purchase events – complete shop analysis for existing shops.
-
Data Layer & Custom Events
The data structure behind tracking: clean data layers that developers understand and marketing tools read reliably. Plus scroll depth, video engagement, form drop-offs.
-
GDPR & Cross-Domain
Consent management, cookie banner integration, data deletion and anonymization. And when users travel across multiple domains: seamless journeys without duplicate sessions.
Fixed-price entry point
Website Tracking Check
Low barrier, clear scope: I audit your current setup – from tag inventory to consent logic. You get a prioritized report: what's broken, what's missing, what matters next.
- Tag & pixel inventory incl. duplicates and dead entries
- Consent & GDPR risk check
- Data layer & event coverage
- Prioritized measures by effort & impact
Fixed price · report included · implementation optional
Measurement
Tracking KPIs & data quality
Tracking is only as good as the data it delivers. I evaluate your setup against established web analytics standards – not gut feeling.
All values land in a dashboard your team understands – and that withstands every reporting meeting.
How I work
Tracking process: from audit to live setup
Tracking is not fire-and-forget. I work structurally – from inventory to ongoing quality assurance.
-
01
Tracking Audit & Inventory
What exists, what works, what's completely missing? I analyze your current setup for gaps, duplicates and privacy risks.
-
02
Concept & Implementation
Measurement plan, data layer, tag structure and consent logic. I document everything upfront and implement it cleanly – maintainable and scalable.
-
03
Testing, QA & Monitoring
Every tag is tested before it goes live. I validate data in DebugView, check consent sequences and set up monitoring – so errors don't go unnoticed.
Let's make your data visible.
Whether GA4 migration, server-side setup or complete tracking strategy: let's find out in a free intro call where your data gaps are – and how we close them.