Service 02 / SEA

SEA & PPC for SMEs, startups & NGOs

Advertising that pays for itself.

Google Ads, Microsoft Ads & PPC campaigns with measurable return – data-driven, transparent, without agency overhead.

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Platforms

Google Ads, Microsoft Ads & Social Ads

Every platform has its strengths. I advertise where your audience actually is – not everywhere.

Google Ads Campaigns

Search, Display, Shopping and Performance Max. From keyword strategy to negative lists to bid management – I build structures that scale.

  • Search campaigns with intent focus
  • Shopping & Performance Max
  • YouTube & Display remarketing

Microsoft Ads

The underestimated PPC network. Lower CPCs, LinkedIn targeting for B2B and an older, more affluent audience. Often the most profitable addition to Google.

  • B2B targeting via LinkedIn profiles
  • Lower competitive density
  • Import & synergies with Google Ads

Social Ads

Meta, LinkedIn and other networks. Not every audience searches actively – some you have to find. I build funnels that turn interest into action.

  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads for B2B lead gen
  • Lookalike & custom audiences

Display & Retargeting

Advertising for people who already know your website. Display networks, remarketing lists and dynamic ads – for the second and third touch.

  • Remarketing lists & segments
  • Dynamic display ads
  • Google Display Network & partners

Campaign goals

The right strategy for every goal

Not every campaign has to sell immediately. Sometimes you need reach, sometimes leads, sometimes direct revenue. I choose the setup accordingly.

  1. Awareness & Branding

    Make your brand visible before the search begins. Display, video and social ads for reach, recognition and brand awareness.

  2. Lead Generation

    Forms, downloads, demo requests. I build funnels that turn interest into qualified contacts – with tracking that attributes every source.

  3. Revenue & E-Commerce

    Direct sales, carts, bookings. Shopping campaigns, dynamic remarketing and conversion-optimized landing pages for maximum ROAS.

Measurement

Reporting & PPC KPIs

I don't optimize for clicks. I optimize for the numbers that move your business.

ROAS
Return on Ad Spend
CPA
Cost per Acquisition
CTR
Click-Through Rate
CVR
Conversion Rate
Reach
Users reached
IS
Impression Share

Transparent reporting that shows which euro did what – understandable instead of a black box.

How I work

SEA optimization: data-driven instead of gut feeling

No set-and-forget. Campaigns live on continuous analysis, testing and adjustment.

  1. 01

    Audit & Analysis

    Inventory of your current campaigns, competitive analysis and identification of the biggest levers. Where is budget being burned? Where is potential missing?

  2. 02

    Setup & Structure

    Campaign architecture, keyword strategy, ad copy and conversion tracking. Solid foundations you can scale on.

  3. 03

    Ongoing Optimization & Reporting

    A/B tests, bid adjustments, negative list maintenance and budget shift. Transparent reporting that shows which euro did what.

Let's find out where your budget works hardest.

Whether a fresh start or optimization of existing campaigns: let's find out in a free intro call where your biggest potential lies.

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