About me
Freelancer SEO, SEA & online marketing consultant from one hand
One person. The entire stack.
Performance marketing freelancer with agency & startup experience. As an SEO consultant I unite technology, marketing & economics – for SMEs, startups & NGOs who want more than quick fixes.
Career
The path here
Not a straight-line CV – but every step explains why today technology, marketing and numbers converge in one person.
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Foundations & Startup
Bachelor in economics, then entry into a young startup after the founding phase: marketing tasks with limited resources and fast decisions.
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Agency & Breadth
Shortened trainee position at an online marketing agency, then three years as online marketing manager: Google Ads, web tracking & analytics – with SEO as the foundation of all channels.
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Technical Depth
For the past year and a half, targeted further development in HTML & JavaScript: private web projects that show I don't just understand marketing, but also the technology behind it.
Stance
Why Valorferrum?
I have seen how well digitalization can work – and where there is potential for a different approach: in agencies and companies there are often rigid structures, separate departments and a logic that is not always in the best interest of the customer.
The decision for self-employment came from the conviction that a leaner, more direct way of working works better for both sides: for me, because I carry full responsibility and have no internal friction losses. And for you, because you get one contact who understands the entire stack – from the first line of code to the final conversion.
Without overhead. Without interface losses. Only value-adding work.
All-in-One
Four competences. One person.
No communication breaks between development and marketing, no endless coordination rounds between departments – one person who understands the entire stack.
Marketing Performance
Visibility that lasts – organic and paid, strategic instead of by the book.
- Technical & on-page SEO
- Google Ads & Microsoft Ads
- Content & keyword strategy
Data & Tracking
Decisions based on numbers – not based on gut feeling.
- GA4 & GTM setups
- Server-side tracking
- GDPR-compliant reports
Technical Performance
Websites that load fast, are accessible and work on Google.
- Astro, WordPress & TYPO3
- Core Web Vitals & accessibility
- Performance optimization
Entrepreneurial Economics
Marketing has to pay off – that's why I think in costs, benefits and risks.
- BSc in economics
- Fair, open calculation
- Economic consulting
Approach & values
What I let myself be measured by
Values are not decoration. They are in every offer, every report and every invoice – and are verifiable there.
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Direct & self-critical
Speak clearly, without sugar-coating. Know your own limits and say "no" when something makes no sense – honest assessment instead of sales talk.
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Transparent & fair
Prices traceable down to the euro – see open calculation. No hidden costs, no empty promises.
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Value-adding instead of profit-maximized
Only sell what is really needed. Fair price instead of maximum price – self-sustaining calculated, without excess profit.
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Cooperation instead of competition
Partnership at eye level, no agency hierarchies. Sustainability before scaling: fewer, but deep projects with real benefit.
Preferred: social & ecological companies with great products – a signal, not an exclusion.
Let's meet.
No sales pitch – just an honest conversation: 15 minutes, free, without pressure. Afterwards you'll know whether I'm the right one for your project.